Who are they?
Brand24 is a social media listening tool that allows companies of all sizes to monitor real-time mentions. Founded in 2011 and located in Poland, but they offer a US based office in Daytona Beach, FL. Don’t worry they’re not going to hang out on the beach and forget about you. Not only do they track social media, but news outlets, blogs, videos, podcasts, even reviews that have been posted, generally speaking if someone puts it on the internet, Brand24 is determined to find it for you. They allow users to identify what they want tracked and analyze the data, it may be a brand, a product or even your competitor, Brand24 tracks it all. After Brand24 is done analyzing what it hears across a variety of social media platforms, it provides you with actionable analytics. On the dashboard you can find metrics, the volume of mentions, even the extend of your reach. As a PR professional Brand24 can help you hear what is being said about your client on the internet or it can help you develop a plan to grow a business and drive customer satisfaction. Their content can really allow you as a PR professional to drive a client’s marketing campaign decisions. If your client is worried about discussion volume, you can also set alerts based on discussion volume, keep their name in the front of more people.
Brand24 offers a no credit card required, no commitment, 14-day free trial, but is a flat rate tiered paid service. You choose the tier by the amount of keywords and mentions you want listened for. The lower tiers are billed monthly, and the highest tier is structured for annual billing. These tiers make this a great option for companies of all sizes.
Best and Worst
The best thing about Brand24 is exactly what it does, listen to keywords and hashtags and present the metrics on an easy-to-read dashboard. It does all the work for you, even while you sleep. The worst thing about Brand24 is its setup can be confusing and convoluted. But once you get it setup, you’re back to the best part about what they provide for you. Once you step into the Business tier of Brand24 the door opens for so much more. You can now put the metrics to work for you and see how your client stands against their competitors.
Platforms
When it comes to how to use Brand24, you’ve got options. Mobile Apps on the Apple App Store for iPhone and iPad or the Google Play Store. Desktop support for not only PC and Mac, but also Linux and Chromebook. You even get native Slack integration. Go check them out and give their two-week trial a shot, I don’t think you’ll be disappointed.
Social Media Monitoring Tool. Brand24. (n.d.). Retrieved August 21, 2022, from https://brand24.com/
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